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New food product development : from concept to marketplace / / Gordon W. Fuller



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Autore: Fuller Gordon W. Visualizza persona
Titolo: New food product development : from concept to marketplace / / Gordon W. Fuller Visualizza cluster
Pubblicazione: Boca Raton : , : Taylor & Francis, , 2011
Edizione: 3rd ed.
Descrizione fisica: 1 online resource (494 p.)
Disciplina: 664.0068/8
664.00685
Soggetto topico: Food - Marketing
Food - Research
New products - Marketing
Product management
Food industry and trade - Technological innovations
Soggetto genere / forma: Electronic books.
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Front cover; Dedication; Contents; Preface; Acknowledgments; Author; Chapter 1. What Is New Food Product Development?; Chapter 2. The New Product Development Team: Company Organization and Its Influence on New Product Development; Chapter 3. What Are the Sources for New Product Ideas?; Chapter 4. Strategy and the Strategists; Chapter 5. The Tacticians: Their Influence in Product Development; Chapter 6. The Legal Department: Protecting the Company-Its Name, Goodwill, and Image; Chapter 7. Quality Control: Protecting the Consumer, the Product, and the Company
Chapter 8. Going to Market: Success or Failure?Chapter 9. Why Farm Out New Product Development?; Chapter 10. New Food Product Development in the Food Service Industry; Chapter 11. Product Development in the Food Additive and Food Ingredient Industries; Chapter 12. Dancing but Uncertain of the Music; References; Back cover
Sommario/riassunto: About the Second Edition:""... a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace.... delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace.... [a] should-have reference book for anyone involved in developing new food products working in or with the food industry.""-Journal of Product Innovation Management, Vol. 23, No. 3</
Titolo autorizzato: New food product development  Visualizza cluster
ISBN: 0-429-06271-0
1-4398-1865-7
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910465063603321
Lo trovi qui: Univ. Federico II
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