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[null,"1.","Record Nr.",null,"UNINA9910465063603321"]
[null,null,"Autore",null,"Fuller Gordon W."]
[null,null,"Titolo",null,"New food product development : from concept to marketplace / / Gordon W. Fuller"]
[null,null,"Pubbl/distr/stampa",null,"Boca Raton : , : Taylor & Francis, , 2011"]
[null,null,"ISBN",null,"0-429-06271-0"]
[{"$nulls":4},"1-4398-1865-7"]
[null,null,"Edizione",null,"[3rd ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (494 p.)"]
[null,null,"Disciplina",null,"664.0068/8"]
[{"$nulls":4},"664.00685"]
[null,null,"Soggetti",null,"Food - Marketing"]
[{"$nulls":4},"Food - Research"]
[{"$nulls":4},"New products - Marketing"]
[{"$nulls":4},"Product management"]
[{"$nulls":4},"Food industry and trade - Technological innovations"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Front cover; Dedication; Contents; Preface; Acknowledgments; Author; Chapter 1. What Is New Food Product Development?; Chapter 2. The New Product Development Team: Company Organization and Its Influence on New Product Development; Chapter 3. What Are the Sources for New Product Ideas?; Chapter 4. Strategy and the Strategists; Chapter 5. The Tacticians: Their Influence in Product Development; Chapter 6. The Legal Department: Protecting the Company-Its Name, Goodwill, and Image; Chapter 7. Quality Control: Protecting the Consumer, the Product, and the Company"]
[{"$nulls":4},"Chapter 8. Going to Market: Success or Failure?Chapter 9. Why Farm Out New Product Development?; Chapter 10. New Food Product Development in the Food Service Industry; Chapter 11. Product Development in the Food Additive and Food Ingredient Industries; Chapter 12. Dancing but Uncertain of the Music; References; Back cover"]
[null,null,null,"Sommario/riassunto","About the Second Edition:\"\"... a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace.... delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new "]
[{"$nulls":4},"product introduction into the marketplace.... [a] should-have reference book for anyone involved in developing new food products working in or with the food industry.\"\"-Journal of Product Innovation Management, Vol. 23, No. 3</"]