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Record Nr. |
UNINA9910465063603321 |
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Autore |
Fuller Gordon W. |
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Titolo |
New food product development : from concept to marketplace / / Gordon W. Fuller |
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Pubbl/distr/stampa |
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Boca Raton : , : Taylor & Francis, , 2011 |
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ISBN |
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0-429-06271-0 |
1-4398-1865-7 |
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Edizione |
[3rd ed.] |
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Descrizione fisica |
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1 online resource (494 p.) |
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Disciplina |
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Soggetti |
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Food - Marketing |
Food - Research |
New products - Marketing |
Product management |
Food industry and trade - Technological innovations |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front cover; Dedication; Contents; Preface; Acknowledgments; Author; Chapter 1. What Is New Food Product Development?; Chapter 2. The New Product Development Team: Company Organization and Its Influence on New Product Development; Chapter 3. What Are the Sources for New Product Ideas?; Chapter 4. Strategy and the Strategists; Chapter 5. The Tacticians: Their Influence in Product Development; Chapter 6. The Legal Department: Protecting the Company-Its Name, Goodwill, and Image; Chapter 7. Quality Control: Protecting the Consumer, the Product, and the Company |
Chapter 8. Going to Market: Success or Failure?Chapter 9. Why Farm Out New Product Development?; Chapter 10. New Food Product Development in the Food Service Industry; Chapter 11. Product Development in the Food Additive and Food Ingredient Industries; Chapter 12. Dancing but Uncertain of the Music; References; Back cover |
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Sommario/riassunto |
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About the Second Edition:""... a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some |
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instances fails to bring new products to the marketplace.... delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace.... [a] should-have reference book for anyone involved in developing new food products working in or with the food industry.""-Journal of Product Innovation Management, Vol. 23, No. 3</ |
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