Transnational marketing in the information age / / Diane DeSimone
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| Autore: |
DeSimone Diane <1949-, >
|
| Titolo: |
Transnational marketing in the information age / / Diane DeSimone
|
| Pubblicazione: | New York : , : Routledge, , 2013 |
| Descrizione fisica: | 1 online resource (236 p.) |
| Disciplina: | 658.8/48 |
| Soggetto topico: | Export marketing |
| International business enterprises | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Introduction; Section I: Transnational Marketing-Concept; Chapter 1: Is It Still the Product, Price, Promotion & Place "Business as Usual" in a Transnational Market?; Chapter 2: The Big "C" Within the 4 "P's"; Chapter 3: The 4 "P's" Within the Even Bigger "C"- Culture; Section II: A Marketing Planning Scenario; Chapter 4: The Chicken or the Egg; Which Comes First, Product or Market Definition?; Chapter 5: Competition; Chapter 6: Customer Targets; Chapter 7: The Intermediaries |
| Chapter 8: Building CredibilityChapter 9: Price and Pesos; Chapter 10: Summary; Appendix; References; Index | |
| Sommario/riassunto: | First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company. |
| Titolo autorizzato: | Transnational marketing in the information age |
| ISBN: | 1-315-05322-5 |
| 1-135-68194-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910464064303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Transnational Business and Corporate Culture