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[null,"1.","Record Nr.",null,"UNINA9910464064303321"]
[null,null,"Autore",null,"DeSimone Diane <1949-, >"]
[null,null,"Titolo",null,"Transnational marketing in the information age / / Diane DeSimone"]
[null,null,"Pubbl/distr/stampa",null,"New York : , : Routledge, , 2013"]
[null,null,"ISBN",null,"1-315-05322-5"]
[{"$nulls":4},"1-135-68194-5"]
[null,null,"Descrizione fisica",null,"1 online resource (236 p.)"]
[null,null,"Collana",null,"Transnational business, productivity, and corporate culture"]
[null,null,"Disciplina",null,"658.8/48"]
[null,null,"Soggetti",null,"Export marketing"]
[{"$nulls":4},"International business enterprises"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Introduction; Section I: Transnational Marketing-Concept; Chapter 1: Is It Still the Product, Price, Promotion & Place \"Business as Usual\" in a Transnational Market?; Chapter 2: The Big \"C\" Within the 4 \"P's\"; Chapter 3: The 4 \"P's\" Within the Even Bigger \"C\"- Culture; Section II: A Marketing Planning Scenario; Chapter 4: The Chicken or the Egg;  Which Comes First, Product or Market Definition?; Chapter 5: Competition; Chapter 6: Customer Targets; Chapter 7: The Intermediaries"]
[{"$nulls":4},"Chapter 8: Building CredibilityChapter 9: Price and Pesos; Chapter 10: Summary; Appendix; References; Index"]
[null,null,null,"Sommario/riassunto","First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company."]