02552oam 2200601I 450 991046406430332120170821160247.01-315-05322-51-135-68194-510.4324/9781315053226 (CKB)2670000000518717(EBL)1619181(SSID)ssj0001108884(PQKBManifestationID)11622264(PQKBTitleCode)TC0001108884(PQKBWorkID)11104778(PQKB)11774945(OCoLC)874173410(MiAaPQ)EBC1619181(OCoLC)897454599(EXLCZ)99267000000051871720130331e20131998 uy 0engur|n|---|||||txtccrTransnational marketing in the information age /Diane DeSimoneNew York :Routledge,2013.1 online resource (236 p.)Transnational business, productivity, and corporate cultureDescription based upon print version of record.1-138-98606-2 0-8153-3311-0 Includes bibliographical references and index.Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Introduction; Section I: Transnational Marketing-Concept; Chapter 1: Is It Still the Product, Price, Promotion & Place "Business as Usual" in a Transnational Market?; Chapter 2: The Big "C" Within the 4 "P's"; Chapter 3: The 4 "P's" Within the Even Bigger "C"- Culture; Section II: A Marketing Planning Scenario; Chapter 4: The Chicken or the Egg; Which Comes First, Product or Market Definition?; Chapter 5: Competition; Chapter 6: Customer Targets; Chapter 7: The IntermediariesChapter 8: Building CredibilityChapter 9: Price and Pesos; Chapter 10: Summary; Appendix; References; IndexFirst Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.Transnational Business and Corporate CultureExport marketingInternational business enterprisesElectronic books.Export marketing.International business enterprises.658.8/48DeSimone Diane1949-,940378MiAaPQMiAaPQMiAaPQBOOK9910464064303321Transnational marketing in the information age2120678UNINA