'Ad'apting to markets : repackaging commecials in Indian languages / / Sunitha Srinivas C
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| Autore: |
Sunitha Srinivas C.
|
| Titolo: |
'Ad'apting to markets : repackaging commecials in Indian languages / / Sunitha Srinivas C
|
| Pubblicazione: | New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 |
| ©2015 | |
| Descrizione fisica: | 1 online resource (229 p.) |
| Disciplina: | 659.10954 |
| Soggetto topico: | Advertising - India |
| Advertising - Language | |
| Psycholinguistics | |
| Sales promotion | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | ""Cover""; ""Contents""; ""Acknowledgements""; ""Introduction""; ""1 - The World of Advertising""; ""2 - The Illusion Industry: Advertising on Television""; ""3 - Making Sense ofAdvertisements: Reading AdsTheoretically""; ""4 - Localization: Issues in Cultural Transmission""; ""5 - ' Culturalizing' Advertisements: Relocatingthe Ad Message""; ""6 - The Visual-linguistic �Relay�: Interpreting Advertisement Signs""; ""7 - The New Media: A Study of the Mobile Online Advertising""; ""8 - The Social Media:Localization and Global Communication"" |
| ""9 - 'Ad' apting to Markets: Means to the Consumer�s Heart and Purse""""Bibliography""; ""Index""; ""About the Author"" | |
| Sommario/riassunto: | This book looks at what goes into localization of advertisements in Indian languages. 'Ad'apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers' product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the vario |
| Titolo autorizzato: | Ad'apting to markets |
| ISBN: | 93-5150-241-4 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910460793203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |