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100   $a20150810h20152015  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$a'Ad'apting to markets $erepackaging commecials in Indian languages /$fSunitha Srinivas C
210  1$aNew Delhi, India ;$aThousand Oaks, Ventura County, California ;$aSingapore :$cSAGE,$d2015.
210  4$dİ2015
215   $a1 online resource (229 p.)
300   $aDescription based upon print version of record.
311   $a93-5150-240-6 
320   $aIncludes bibliographical references and index.
327   $a""Cover""; ""Contents""; ""Acknowledgements""; ""Introduction""; ""1 - The World of Advertising""; ""2 - The Illusion Industry: Advertising on Television""; ""3 - Making Sense ofAdvertisements: Reading AdsTheoretically""; ""4 - Localization: Issues in Cultural Transmission""; ""5 - ' Culturalizing' Advertisements: Relocatingthe Ad Message""; ""6 - The Visual-linguistic a???Relaya???: Interpreting Advertisement Signs""; ""7 - The New Media: A Study of the Mobile Online Advertising""; ""8 - The Social Media:Localization and Global Communication""
327   $a""9 - 'Ad' apting to Markets: Means to the Consumera???s Heart and Purse""""Bibliography""; ""Index""; ""About the Author""
330   $a This book looks at what goes into localization of advertisements in Indian languages.  'Ad'apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers' product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the vario
606   $aAdvertising$zIndia
606   $aAdvertising$xLanguage
606   $aPsycholinguistics
606   $aSales promotion
608   $aElectronic books.
615  0$aAdvertising
615  0$aAdvertising$xLanguage.
615  0$aPsycholinguistics.
615  0$aSales promotion.
676   $a659.10954
700   $aSunitha Srinivas$b C.$0935056
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910460793203321
996   $aAd'apting to markets$92105724
997   $aUNINA