03092nam 2200625 450 991046079320332120200520144314.093-5150-241-4(CKB)3710000000452270(EBL)2120683(OCoLC)916951528(SSID)ssj0001521011(PQKBManifestationID)12611182(PQKBTitleCode)TC0001521011(PQKBWorkID)11530595(PQKB)11440011(MiAaPQ)EBC2120683(Au-PeEL)EBL2120683(CaPaEBR)ebr11081648(CaONFJC)MIL817060(EXLCZ)99371000000045227020150810h20152015 uy 0engur|n|---|||||txtccr'Ad'apting to markets repackaging commecials in Indian languages /Sunitha Srinivas CNew Delhi, India ;Thousand Oaks, Ventura County, California ;Singapore :SAGE,2015.©20151 online resource (229 p.)Description based upon print version of record.93-5150-240-6 Includes bibliographical references and index.""Cover""; ""Contents""; ""Acknowledgements""; ""Introduction""; ""1 - The World of Advertising""; ""2 - The Illusion Industry: Advertising on Television""; ""3 - Making Sense ofAdvertisements: Reading AdsTheoretically""; ""4 - Localization: Issues in Cultural Transmission""; ""5 - ' Culturalizing' Advertisements: Relocatingthe Ad Message""; ""6 - The Visual-linguistic â€?Relayâ€?: Interpreting Advertisement Signs""; ""7 - The New Media: A Study of the Mobile Online Advertising""; ""8 - The Social Media:Localization and Global Communication""""9 - 'Ad' apting to Markets: Means to the Consumerâ€?s Heart and Purse""""Bibliography""; ""Index""; ""About the Author"" This book looks at what goes into localization of advertisements in Indian languages. 'Ad'apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers' product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the varioAdvertisingIndiaAdvertisingLanguagePsycholinguisticsSales promotionElectronic books.AdvertisingAdvertisingLanguage.Psycholinguistics.Sales promotion.659.10954Sunitha Srinivas C.935056MiAaPQMiAaPQMiAaPQBOOK9910460793203321Ad'apting to markets2105724UNINA