CEO-speak [[electronic resource] ] : the language of corporate leadership / / Joel Amernic, Russell Craig

• Autore: Amernic Joel H (Joel Henry), <1946->
• Pubblicazione: Montreal ; ; Ithaca, : McGill-Queen's University Press, c2006
• Descrizione fisica: 1 online resource (256 p.)
• Disciplina: 306.44; 658.4/5
• Soggetto topico: Chief executive officers - Language; Discourse analysis - Social aspects; Corporate culture
• Soggetto genere / forma: Electronic books.
• Altri autori: CraigRussell
• Nota di bibliografia: Includes bibliographical references (p. [223]-236) and index.
• Nota di contenuto: Why the words of business leaders matter -- Hyperbole and delusion at Enron -- Framing Anderson -- The gates to Microsoft : exploiting web sites -- AOLTimeWarner : claiming the internet kingdom -- IBM and the privileges of an internet soapbox -- Constructing Jack Welch, GE's corporate chieftain incarnate -- Disney's narrative as personality prism -- Nortel's "Remarkable" letter -- Three tenors in perfect harmony -- Creating "North America's Railroad" -- Towards greater accountability for CEO-speak -- Appendices: Skilling and Lay's last letter to shareholders of Enron -- Remarks of Joseph F. Berardino, managing partner/CEO of Anderson, to the US House of Representatives Committee on Financial Services, 12 December 2001 -- AOLTimeWarner's internet policy statement -- General Electric's 1991 CEO letter to shareholders -- Letter to stockholders, 1940 Walt Disney productions' annual report -- Letter to stockholders, 1941 Walt Disney productions' annual report.
• Titolo autorizzato: CEO-speak
• ISBN: 1-282-86606-0; 9786612866067; 0-7735-7559-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910460065203321
• Lo trovi qui: Univ. Federico II