02954nam 2200649Ia 450 991046006520332120200520144314.01-282-86606-097866128660670-7735-7559-6(CKB)2670000000080423(EBL)3332030(SSID)ssj0000478108(PQKBManifestationID)11325335(PQKBTitleCode)TC0000478108(PQKBWorkID)10434606(PQKB)10231527(CEL)432825(CaBNvSL)slc00225489(MiAaPQ)EBC3271266(MiAaPQ)EBC3332030(Au-PeEL)EBL3332030(CaPaEBR)ebr10558979(CaONFJC)MIL286606(OCoLC)923233801(EXLCZ)99267000000008042320061219d2006 uy 0engur|n|---|||||txtccrCEO-speak[electronic resource] the language of corporate leadership /Joel Amernic, Russell CraigMontreal ;Ithaca McGill-Queen's University Pressc20061 online resource (256 p.)0-7735-3320-6 0-7735-3037-1 Includes bibliographical references (p. [223]-236) and index.Why the words of business leaders matter -- Hyperbole and delusion at Enron -- Framing Anderson -- The gates to Microsoft : exploiting web sites -- AOLTimeWarner : claiming the internet kingdom -- IBM and the privileges of an internet soapbox -- Constructing Jack Welch, GE's corporate chieftain incarnate -- Disney's narrative as personality prism -- Nortel's "Remarkable" letter -- Three tenors in perfect harmony -- Creating "North America's Railroad" -- Towards greater accountability for CEO-speak -- Appendices: Skilling and Lay's last letter to shareholders of Enron -- Remarks of Joseph F. Berardino, managing partner/CEO of Anderson, to the US House of Representatives Committee on Financial Services, 12 December 2001 -- AOLTimeWarner's internet policy statement -- General Electric's 1991 CEO letter to shareholders -- Letter to stockholders, 1940 Walt Disney productions' annual report -- Letter to stockholders, 1941 Walt Disney productions' annual report.Chief executive officersLanguageCase studiesDiscourse analysisSocial aspectsCase studiesCorporate cultureCase studiesElectronic books.Chief executive officersLanguageDiscourse analysisSocial aspectsCorporate culture306.44658.4/5Amernic Joel H(Joel Henry),1946-997076Craig Russell934692MiAaPQMiAaPQMiAaPQBOOK9910460065203321CEO-speak2286546UNINA