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Record Nr. |
UNINA9910460065203321 |
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Autore |
Amernic Joel H (Joel Henry), <1946-> |
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Titolo |
CEO-speak [[electronic resource] ] : the language of corporate leadership / / Joel Amernic, Russell Craig |
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Pubbl/distr/stampa |
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Montreal ; ; Ithaca, : McGill-Queen's University Press, c2006 |
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ISBN |
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1-282-86606-0 |
9786612866067 |
0-7735-7559-6 |
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Descrizione fisica |
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1 online resource (256 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Chief executive officers - Language |
Discourse analysis - Social aspects |
Corporate culture |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references (p. [223]-236) and index. |
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Nota di contenuto |
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Why the words of business leaders matter -- Hyperbole and delusion at Enron -- Framing Anderson -- The gates to Microsoft : exploiting web sites -- AOLTimeWarner : claiming the internet kingdom -- IBM and the privileges of an internet soapbox -- Constructing Jack Welch, GE's corporate chieftain incarnate -- Disney's narrative as personality prism -- Nortel's "Remarkable" letter -- Three tenors in perfect harmony -- Creating "North America's Railroad" -- Towards greater accountability for CEO-speak -- Appendices: Skilling and Lay's last letter to shareholders of Enron -- Remarks of Joseph F. Berardino, managing partner/CEO of Anderson, to the US House of Representatives Committee on Financial Services, 12 December 2001 -- AOLTimeWarner's internet policy statement -- General Electric's 1991 CEO letter to shareholders -- Letter to stockholders, 1940 Walt Disney productions' annual report -- Letter to stockholders, 1941 Walt Disney productions' annual report. |
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