Marketing in travel and tourism [[electronic resource] /] / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod

• Autore: Middleton Victor T. C
• Pubblicazione: Amsterdam ; ; Boston ; ; London, : Butterworth-Heinemann, 2009
• Edizione: 4th ed.
• Descrizione fisica: 1 online resource (489 p.)
• Disciplina: 910.68/8
• Soggetto topico: Tourism - Marketing
• Soggetto genere / forma: Electronic books.
• Altri autori: FyallAlan MorganMichael <1948 Sept. 29->
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. 487-491) and index.
• Nota di contenuto: Front Cover; Marketing in Travel and Tourism; Copyright Page; Dedication; About the principal authors; Foreword; Contents; Preface; Acknowledgements; List of figures; List of tables; List of mini-cases; Part One: The Meaning of Marketing in Travel and Tourism; Chapter 1. Introducing travel and tourism; Chapter 2. Introducing marketing: the systematic thought process; Chapter 3. The special characteristics of travel and tourism marketing; Chapter 4. The dynamic business environment: factors influencingdemand for tourism ; Part Two: Understanding the Consumer and Marketing Mix in Travel and TourismChapter 5. Understanding the consumer: tourism motivations and buyer behaviour; Chapter 6. Market segmentation for travel and tourism markets; Chapter 7. Product formulation in travel and tourism; Chapter 8. The evolving marketing mix for tourism services; Part Three: Planning for Marketing Strategy and Short-term Operational Objectives and Campaigns; Chapter 9. Marketing research in travel and tourism; Chapter 10. Planning marketing strategy; Chapter 11. Marketing planning: the process ; Chapter 12. Planning marketing campaigns: budgeting and evaluatingmarketing performancePart Four: Communicating with and Influencing Consumers; Chapter 13. The growth and role of information and communicationstechnology and the rise of the dominant consumer; Chapter 14. E-marketing: the effective use of ITC; Chapter 15. Distribution channels in travel and tourism: creating access; Chapter 16. Integrating the promotional and communications mix; Chapter 17. Brochures, print and other non-electronic information; Part Five: Applying Marketing in the Main Sectors of Travel and Tourism ; Chapter 18. Marketing tourism destinationsChapter 19. Marketing accommodation; Chapter 20. Marketing passenger transport; Chapter 21. Marketing visitor attractions; Chapter 22. Marketing inclusive tours and product packages; Part Six: Case Studies of Marketing Practice in Travel and Tourism; Case 1 Tourism New Zealand; Case 2 YOTEL; Case 3 Agra - Indian World Heritage Site; Case 4 Travelodge:; Case 5 Alistair Sawday Guides; Epilogue: Prospects for travel and tourism marketing; References and select bibliography; Index
• Sommario/riassunto: Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing a
• Titolo autorizzato: Marketing in travel and tourism
• ISBN: 1-136-43735-5; 1-282-73765-1; 9786612737657; 0-08-097051-6; 0-08-094295-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910459113203321
• Lo trovi qui: Univ. Federico II