LEADER 04716nam 2200661 a 450 001 9910459113203321 005 20200520144314.0 010 $a1-136-43735-5 010 $a1-282-73765-1 010 $a9786612737657 010 $a0-08-097051-6 010 $a0-08-094295-4 035 $a(CKB)2670000000019491 035 $a(EBL)534866 035 $a(OCoLC)635292666 035 $a(SSID)ssj0000422702 035 $a(PQKBManifestationID)11270396 035 $a(PQKBTitleCode)TC0000422702 035 $a(PQKBWorkID)10431946 035 $a(PQKB)10838160 035 $a(MiAaPQ)EBC534866 035 $a(Au-PeEL)EBL534866 035 $a(CaPaEBR)ebr10406827 035 $a(CaONFJC)MIL273765 035 $a(EXLCZ)992670000000019491 100 $a20081219d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing in travel and tourism$b[electronic resource] /$fVictor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod 205 $a4th ed. 210 $aAmsterdam ;$aBoston ;$aLondon $cButterworth-Heinemann$d2009 215 $a1 online resource (489 p.) 300 $aDescription based upon print version of record. 311 $a1-138-47356-1 311 $a0-7506-8693-6 320 $aIncludes bibliographical references (p. 487-491) and index. 327 $aFront Cover; Marketing in Travel and Tourism; Copyright Page; Dedication; About the principal authors; Foreword; Contents; Preface; Acknowledgements; List of figures; List of tables; List of mini-cases; Part One: The Meaning of Marketing in Travel and Tourism; Chapter 1. Introducing travel and tourism; Chapter 2. Introducing marketing: the systematic thought process; Chapter 3. The special characteristics of travel and tourism marketing; Chapter 4. The dynamic business environment: factors influencingdemand for tourism 327 $aPart Two: Understanding the Consumer and Marketing Mix in Travel and TourismChapter 5. Understanding the consumer: tourism motivations and buyer behaviour; Chapter 6. Market segmentation for travel and tourism markets; Chapter 7. Product formulation in travel and tourism; Chapter 8. The evolving marketing mix for tourism services; Part Three: Planning for Marketing Strategy and Short-term Operational Objectives and Campaigns; Chapter 9. Marketing research in travel and tourism; Chapter 10. Planning marketing strategy; Chapter 11. Marketing planning: the process 327 $aChapter 12. Planning marketing campaigns: budgeting and evaluatingmarketing performancePart Four: Communicating with and Influencing Consumers; Chapter 13. The growth and role of information and communicationstechnology and the rise of the dominant consumer; Chapter 14. E-marketing: the effective use of ITC; Chapter 15. Distribution channels in travel and tourism: creating access; Chapter 16. Integrating the promotional and communications mix; Chapter 17. Brochures, print and other non-electronic information; Part Five: Applying Marketing in the Main Sectors of Travel and Tourism 327 $aChapter 18. Marketing tourism destinationsChapter 19. Marketing accommodation; Chapter 20. Marketing passenger transport; Chapter 21. Marketing visitor attractions; Chapter 22. Marketing inclusive tours and product packages; Part Six: Case Studies of Marketing Practice in Travel and Tourism; Case 1 Tourism New Zealand; Case 2 YOTEL; Case 3 Agra - Indian World Heritage Site; Case 4 Travelodge:; Case 5 Alistair Sawday Guides; Epilogue: Prospects for travel and tourism marketing; References and select bibliography; Index 330 $aMarketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing a 606 $aTourism$xMarketing 608 $aElectronic books. 615 0$aTourism$xMarketing. 676 $a910.68/8 700 $aMiddleton$b Victor T. C$0117001 701 $aFyall$b Alan$0496568 701 $aMorgan$b Michael$f1948 Sept. 29-$0890196 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459113203321 996 $aMarketing in travel and tourism$91988644 997 $aUNINA