Renewing Unilever [[electronic resource] ] : transformation and tradition / / Geoffrey Jones

• Autore: Jones Geoffrey <1952->
• Pubblicazione: Oxford ; ; New York, : Oxford University Press, 2005
• Descrizione fisica: 1 online resource (490 p.)
• Disciplina: 338.8809
• Soggetto topico: International business enterprises - Management
• Soggetto genere / forma: Electronic books.
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. 416-423) and index.
• Nota di contenuto: Contents; List of Plates; List of Illustrations; List of Figures; List of Tables; Introduction; Part I: Strategy and Performance; Part II: Dynamics and Routines; Epilogue; Appendix 1 The Special Committee and its Successors; Appendix 2 Unilever and its Major International Competitors; Notes; Bibliography; Index
• Sommario/riassunto: Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the
• Titolo autorizzato: Renewing Unilever
• ISBN: 1-281-34589-X; 9786611345891; 0-19-155638-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910453314003321
• Lo trovi qui: Univ. Federico II