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010   $a9786611345891
010   $a0-19-155638-6
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100   $a20060322d2005      fy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aRenewing Unilever$b[electronic resource] $etransformation and tradition /$fGeoffrey Jones
210   $aOxford ;$aNew York $cOxford University Press$d2005
215   $a1 online resource (490 p.)
300   $aDescription based upon print version of record.
311   $a0-19-926944-0 
311   $a0-19-926943-2 
320   $aIncludes bibliographical references (p. 416-423) and index.
327   $aContents; List of Plates; List of Illustrations; List of Figures; List of Tables; Introduction; Part I: Strategy and Performance; Part II: Dynamics and Routines; Epilogue; Appendix 1 The Special Committee and its Successors; Appendix 2 Unilever and its Major International Competitors; Notes; Bibliography; Index
330   $aUnilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the 
606   $aInternational business enterprises$xManagement
608   $aElectronic books.
615  0$aInternational business enterprises$xManagement.
676   $a338.8809
700   $aJones$b Geoffrey$f1952-$0116151
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910453314003321
996   $aRenewing Unilever$91988721
997   $aUNINA