Cyber chain management [[electronic resource] /] / Ray Hackney, Janice Burn, [editors]
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| Titolo: |
Cyber chain management [[electronic resource] /] / Ray Hackney, Janice Burn, [editors]
|
| Pubblicazione: | [Bradford, England], : Emerald Group Pub., 2004 |
| Descrizione fisica: | 1 online resource (102 p.) |
| Disciplina: | 658.4/78 |
| Soggetto topico: | Electronic commerce |
| Management | |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
HackneyRay
BurnJanice
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | CONTENTS; EDITORIAL BOARD; Abstracts and keywords; Guest editorial; VIEWPOINT Realizing benefits of an information security program; The changing nature of cyber-marketing strategies; A framework for the sustainability of e-marketplaces; How to configure cyber chains via competence networks; Insights from the introduction of a supply chain co-ordinator; An information systems perspective of supply chain tool compatibility: the roles of technology fit and relationships; E-marketplaces and the future of supply chain management: opportunities and challenges |
| General process-oriented management principles to manage supply chains: theoretical identification and discussion | |
| Sommario/riassunto: | This position paper revisits earlier research to outline contemporary thinking on the nature of cyber-marketing strategies and the implications for organisations in the post-Net era. It identifies in particular recent frameworks which appear to offer insights into the complexities and uncertainties associated with critical channels and new media for proactive marketing approaches. The emphasis within the paper is on the effective implementation of strategies driven by electronic networks generated through the Internet. An important contribution therefore is to recognise the dynamics of global |
| Titolo autorizzato: | Cyber chain management |
| ISBN: | 1-280-51491-4 |
| 9786610514915 | |
| 1-84544-347-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910449909203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Business practice management journal ; ; v. 10, no. 2, 2004.