03093nam 2200625Ia 450 991044990920332120200520144314.01-280-51491-497866105149151-84544-347-0(CKB)1000000000001936(EBL)289809(OCoLC)61399180(SSID)ssj0000465560(PQKBManifestationID)11310582(PQKBTitleCode)TC0000465560(PQKBWorkID)10439547(PQKB)10331101(MiAaPQ)EBC289809(Au-PeEL)EBL289809(CaPaEBR)ebr10058611(CaONFJC)MIL51491(EXLCZ)99100000000000193620041016d2004 my 0engur|n|---|||||txtccrCyber chain management[electronic resource] /Ray Hackney, Janice Burn, [editors][Bradford, England] Emerald Group Pub.20041 online resource (102 p.)Business practice management journal ;v. 10, no. 2, 2004Description based upon print version of record.0-86176-974-0 Includes bibliographical references.CONTENTS; EDITORIAL BOARD; Abstracts and keywords; Guest editorial; VIEWPOINT Realizing benefits of an information security program; The changing nature of cyber-marketing strategies; A framework for the sustainability of e-marketplaces; How to configure cyber chains via competence networks; Insights from the introduction of a supply chain co-ordinator; An information systems perspective of supply chain tool compatibility: the roles of technology fit and relationships; E-marketplaces and the future of supply chain management: opportunities and challengesGeneral process-oriented management principles to manage supply chains: theoretical identification and discussionThis position paper revisits earlier research to outline contemporary thinking on the nature of cyber-marketing strategies and the implications for organisations in the post-Net era. It identifies in particular recent frameworks which appear to offer insights into the complexities and uncertainties associated with critical channels and new media for proactive marketing approaches. The emphasis within the paper is on the effective implementation of strategies driven by electronic networks generated through the Internet. An important contribution therefore is to recognise the dynamics of global Business practice management journal ;v. 10, no. 2, 2004.Electronic commerceManagementElectronic books.Electronic commerce.Management.658.4/78Hackney Ray992538Burn Janice950470MiAaPQMiAaPQMiAaPQBOOK9910449909203321Cyber chain management2272712UNINA