LEADER 03093nam  2200625Ia 450 
001 9910449909203321
005 20200520144314.0
010   $a1-280-51491-4
010   $a9786610514915
010   $a1-84544-347-0
035   $a(CKB)1000000000001936
035   $a(EBL)289809
035   $a(OCoLC)61399180
035   $a(SSID)ssj0000465560
035   $a(PQKBManifestationID)11310582
035   $a(PQKBTitleCode)TC0000465560
035   $a(PQKBWorkID)10439547
035   $a(PQKB)10331101
035   $a(MiAaPQ)EBC289809
035   $a(Au-PeEL)EBL289809
035   $a(CaPaEBR)ebr10058611
035   $a(CaONFJC)MIL51491
035   $a(EXLCZ)991000000000001936
100   $a20041016d2004      my             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aCyber chain management$b[electronic resource] /$fRay Hackney, Janice Burn, [editors]
210   $a[Bradford, England] $cEmerald Group Pub.$d2004
215   $a1 online resource (102 p.)
225 1 $aBusiness practice management journal ;$vv. 10, no. 2, 2004
300   $aDescription based upon print version of record.
311   $a0-86176-974-0 
320   $aIncludes bibliographical references.
327   $aCONTENTS; EDITORIAL BOARD; Abstracts and keywords; Guest editorial; VIEWPOINT Realizing benefits of an information security program; The changing nature of cyber-marketing strategies; A framework for the sustainability of e-marketplaces; How to configure cyber chains via competence networks; Insights from the introduction of a supply chain co-ordinator; An information systems perspective of supply chain tool compatibility: the roles of technology fit and relationships; E-marketplaces and the future of supply chain management: opportunities and challenges
327   $aGeneral process-oriented management principles to manage supply chains: theoretical identification and discussion
330   $aThis position paper revisits earlier research to outline contemporary thinking on the nature of cyber-marketing strategies and the implications for organisations in the post-Net era. It identifies in particular recent frameworks which appear to offer insights into the complexities and uncertainties associated with critical channels and new media for proactive marketing approaches. The emphasis within the paper is on the effective implementation of strategies driven by electronic networks generated through the Internet. An important contribution therefore is to recognise the dynamics of global 
410  0$aBusiness practice management journal ;$vv. 10, no. 2, 2004.
606   $aElectronic commerce
606   $aManagement
608   $aElectronic books.
615  0$aElectronic commerce.
615  0$aManagement.
676   $a658.4/78
701   $aHackney$b Ray$0992538
701   $aBurn$b Janice$0950470
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910449909203321
996   $aCyber chain management$92272712
997   $aUNINA