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Titolo: |
Services research in a cross-cultural/cross-national context [[electronic resource] /] / guest editor: John B. Ford
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Pubblicazione: | Bradford, England, : Emerald Group Publishing, c2005 |
Descrizione fisica: | 1 online resource (137 p.) |
Disciplina: | 658.8 |
658.8342 | |
Soggetto topico: | Marketing research |
Service industries | |
Soggetto genere / forma: | Electronic books. |
Altri autori: |
FordJohn B
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Note generali: | Description based upon print version of record. |
Nota di contenuto: | CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons; "I" versus "we"; A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea; Raising services' tangibility in foreign markets via marketing; Comparing US and European perspectives on B2B repair service quality for mission-critical equipment; Beyond disconfirmation; Call for papers |
Sommario/riassunto: | This special issue of International Marketing Review focuses on "Services research in across-national or cross-cultural context." The growth of the services sector in a globalcontext has been and continues to be phenomenal. While excellent quantitative as wellas qualitative research is ongoing in many individual country settings, there is littlewhich has been published in a cross-national or cross-cultural context. |
Titolo autorizzato: | Services research in a cross-cultural ![]() |
ISBN: | 1-280-50899-X |
9786610508990 | |
1-84544-319-5 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910449680003321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |