02658nam 2200601Ia 450 991044968000332120200520144314.01-280-50899-X97866105089901-84544-319-5(CKB)1000000000032700(EBL)233917(OCoLC)64682690(SSID)ssj0000674124(PQKBManifestationID)11417205(PQKBTitleCode)TC0000674124(PQKBWorkID)10646577(PQKB)10971816(MiAaPQ)EBC233917(Au-PeEL)EBL233917(CaPaEBR)ebr10085695(CaONFJC)MIL50899(OCoLC)133159925(EXLCZ)99100000000003270020000815d2005 uy 0engur|n|---|||||txtccrServices research in a cross-cultural/cross-national context[electronic resource] /guest editor: John B. FordBradford, England Emerald Group Publishingc20051 online resource (137 p.)International marketing review ;v.22, no. 3Description based upon print version of record.1-84544-160-5 CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons; "I" versus "we"; A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea; Raising services' tangibility in foreign markets via marketing; Comparing US and European perspectives on B2B repair service quality for mission-critical equipment; Beyond disconfirmation; Call for papersThis special issue of International Marketing Review focuses on "Services research in across-national or cross-cultural context." The growth of the services sector in a globalcontext has been and continues to be phenomenal. While excellent quantitative as wellas qualitative research is ongoing in many individual country settings, there is littlewhich has been published in a cross-national or cross-cultural context.Marketing researchService industriesElectronic books.Marketing research.Service industries.658.8658.8342Ford John B256582MiAaPQMiAaPQMiAaPQBOOK9910449680003321Services research in a cross-cultural2257309UNINA