Mobile Persuasion Design : Changing Behaviour by Combining Persuasion Design with Information Design / / by Aaron Marcus

• Autore: Marcus Aaron
• Pubblicazione: London : , : Springer London : , : Imprint : Springer, , 2015
• Edizione: 1st ed. 2015.
• Descrizione fisica: 1 online resource (688 p.)
• Disciplina: 004
• Soggetto topico: Social sciences - Data processing; Medicine, Preventive; Health promotion; Sustainability; Economic development; Continuing education; Computer Application in Social and Behavioral Sciences; Health Promotion and Disease Prevention; Economic Development, Innovation and Growth; Lifelong Learning
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references at the end of each chapters.
• Nota di contenuto: Foreword - Tom MacTavish. - Foreword - Ben Shneiderman -- Foreword - Peter Simlinger -- Preface -- Glossary of Key Terms -- Introduction -- The Green Machine -- The Health Machine -- The Money Machine -- The Story Machine -- The Travel Machine -- The Innovation Machine -- The Driving Machine -- The Learning Machine -- The Happiness Machine -- The Marriage Machine -- Conclusion.
• Sommario/riassunto: Mobile Persuasion Design presents ten conceptual design projects (or ‘Machines’) for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people’s behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people’s wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.
• Titolo autorizzato: Mobile Persuasion Design
• ISBN: 1-4471-4324-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910299216603321
• Lo trovi qui: Univ. Federico II
• Serie: Human–Computer Interaction Series, . 2524-4477