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024 7 $a10.1007/978-1-4471-4324-6
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100   $a20151103d2015      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMobile Persuasion Design $eChanging Behaviour by Combining Persuasion Design with Information Design /$fby Aaron Marcus
205   $a1st ed. 2015.
210  1$aLondon :$cSpringer London :$cImprint: Springer,$d2015.
215   $a1 online resource (688 p.)
225 1 $aHuman?Computer Interaction Series,$x2524-4477
300   $aDescription based upon print version of record.
311   $a1-4471-4323-X 
320   $aIncludes bibliographical references at the end of each chapters.
327   $aForeword - Tom MacTavish. - Foreword - Ben Shneiderman -- Foreword - Peter Simlinger -- Preface -- Glossary of Key Terms -- Introduction -- The Green Machine -- The Health Machine -- The Money Machine -- The Story Machine -- The Travel Machine -- The Innovation Machine -- The Driving Machine -- The Learning Machine -- The Happiness Machine -- The Marriage Machine -- Conclusion.
330   $aMobile Persuasion Design presents ten conceptual design projects (or ?Machines?) for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people?s behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people?s wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.
410  0$aHuman?Computer Interaction Series,$x2524-4477
606   $aSocial sciences$xData processing
606   $aMedicine, Preventive
606   $aHealth promotion
606   $aSustainability
606   $aEconomic development
606   $aContinuing education
606   $aComputer Application in Social and Behavioral Sciences
606   $aHealth Promotion and Disease Prevention
606   $aSustainability
606   $aEconomic Development, Innovation and Growth
606   $aLifelong Learning
615  0$aSocial sciences$xData processing.
615  0$aMedicine, Preventive.
615  0$aHealth promotion.
615  0$aSustainability.
615  0$aEconomic development.
615  0$aContinuing education.
615 14$aComputer Application in Social and Behavioral Sciences.
615 24$aHealth Promotion and Disease Prevention.
615 24$aSustainability.
615 24$aEconomic Development, Innovation and Growth.
615 24$aLifelong Learning.
676   $a004
700   $aMarcus$b Aaron$4aut$4http://id.loc.gov/vocabulary/relators/aut$0950766
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910299216603321
996   $aMobile Persuasion Design$92520007
997   $aUNINA