Digital Darwinism : Branding and Business Models in Jeopardy / / by Ralf T. Kreutzer, Karl-Heinz Land

• Autore: Kreutzer Ralf T
• Pubblicazione: Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Copernicus, , 2015
• Edizione: 1st ed. 2015.
• Descrizione fisica: 1 online resource (266 p.)
• Disciplina: 330; 500; 658.4092; 658.8
• Soggetto topico: Marketing; Leadership; Popular works; Business Strategy/Leadership; Popular Science, general
• Persona (resp. second.): LandKarl-Heinz
• Note generali: Translation from German language edition: Digitaler Darwinismus by Ralf T. Kreutzer and Karl-Heinz Land.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Why the Digital Revolution Is Challenging You and Why You Have to Act Now -- Digital Darwinism and the Social Revolution - Which Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer -- Big Data and Technology - Drivers of the Information Revolution on the Part of the Company and Accelerators of the Era of Cooperation -- How the Social Revolution Is to Be Managed -- How Marketing Becomes the ROI Driver Within a Company -- Confidence - The New Currency in Marketing and Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a Service -- The Necessity of Change Management - Or Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete.
• Sommario/riassunto: Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
• Titolo autorizzato: Digital Darwinism
• ISBN: 3-642-54401-0
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910298495003321
• Lo trovi qui: Univ. Federico II