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Record Nr. |
UNINA9910298495003321 |
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Autore |
Kreutzer Ralf T |
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Titolo |
Digital Darwinism : Branding and Business Models in Jeopardy / / by Ralf T. Kreutzer, Karl-Heinz Land |
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Pubbl/distr/stampa |
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Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Copernicus, , 2015 |
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ISBN |
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Edizione |
[1st ed. 2015.] |
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Descrizione fisica |
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1 online resource (266 p.) |
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Disciplina |
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Soggetti |
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Marketing |
Leadership |
Popular works |
Business Strategy/Leadership |
Popular Science, general |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Translation from German language edition: Digitaler Darwinismus by Ralf T. Kreutzer and Karl-Heinz Land. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Why the Digital Revolution Is Challenging You and Why You Have to Act Now -- Digital Darwinism and the Social Revolution - Which Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer -- Big Data and Technology - Drivers of the Information Revolution on the Part of the Company and Accelerators of the Era of Cooperation -- How the Social Revolution Is to Be Managed -- How Marketing Becomes the ROI Driver Within a Company -- Confidence - The New Currency in Marketing and Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a Service -- The Necessity of Change Management - Or Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete. |
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Sommario/riassunto |
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Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. |
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