03340nam 22006615 450 991029849500332120200919162824.03-642-54401-010.1007/978-3-642-54401-9(CKB)3710000000244772(EBL)1965558(OCoLC)891380586(SSID)ssj0001353683(PQKBManifestationID)11867746(PQKBTitleCode)TC0001353683(PQKBWorkID)11315599(PQKB)11291045(DE-He213)978-3-642-54401-9(MiAaPQ)EBC1965558(PPN)181346656(EXLCZ)99371000000024477220140919d2015 u| 0engur|n|---|||||txtccrDigital Darwinism Branding and Business Models in Jeopardy /by Ralf T. Kreutzer, Karl-Heinz Land1st ed. 2015.Berlin, Heidelberg :Springer Berlin Heidelberg :Imprint: Copernicus,2015.1 online resource (266 p.)Translation from German language edition: Digitaler Darwinismus by Ralf T. Kreutzer and Karl-Heinz Land.3-642-54400-2 Includes bibliographical references.Why the Digital Revolution Is Challenging You and Why You Have to Act Now -- Digital Darwinism and the Social Revolution - Which Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer -- Big Data and Technology - Drivers of the Information Revolution on the Part of the Company and Accelerators of the Era of Cooperation -- How the Social Revolution Is to Be Managed -- How Marketing Becomes the ROI Driver Within a Company -- Confidence - The New Currency in Marketing and Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a Service -- The Necessity of Change Management - Or Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete.Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.MarketingLeadershipPopular worksMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Popular Science, generalhttps://scigraph.springernature.com/ontologies/product-market-codes/Q00007Marketing.Leadership.Popular works.Marketing.Business Strategy/Leadership.Popular Science, general.330500658.4092658.8Kreutzer Ralf Tauthttp://id.loc.gov/vocabulary/relators/aut891342Land Karl-Heinzauthttp://id.loc.gov/vocabulary/relators/autBOOK9910298495003321Digital Darwinism2544434UNINA