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101 0 $aeng
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181   $ctxt
182   $cc
183   $acr
200 10$aDeterminants of Private Label Attitude $ePredicting Consumers? Brand Preferences Using Psychographics /$fby Stefanie Weiß
205   $a1st ed. 2015.
210  1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2015.
215   $a1 online resource (153 p.)
225 1 $aBestMasters,$x2625-3577
300   $aDescription based upon print version of record.
311   $a3-658-08671-8 
320   $aIncludes bibliographical references.
327   $aAttitudes as Predictors of Intention -- Demographics and their Limitations -- The Predictive Power of Psychographics -- Managerial Implications.  .
330   $aVarious psychographic traits that most directly influence consumers? private label attitudes are the focal point of Stefanie Weiss? investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation.The hypothesized relationships between consumers? private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique.  Contents Attitudes as Predictors of Intention Demographics and their Limitations The Predictive Power of Psychographics Managerial Implications  Target Groups Teachers and students of economics with the focus on marketing and brand management Executives and consultants in the field of marketing, brand management, retailing and market research  The Author Stefanie Weiß has earned a Master?s degree in Marketing and Branding at the IMC Krems in Austria.
410  0$aBestMasters,$x2625-3577
606   $aMarketing
606   $aMarket research
606   $aLeadership
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
615  0$aMarketing.
615  0$aMarket research.
615  0$aLeadership.
615 14$aMarketing.
615 24$aMarket Research/Competitive Intelligence.
615 24$aBusiness Strategy/Leadership.
676   $a330
676   $a658.4092
676   $a658.8
676   $a658.83
700   $aWeiß$b Stefanie$4aut$4http://id.loc.gov/vocabulary/relators/aut$01061742
906   $aBOOK
912   $a9910298486503321
996   $aDeterminants of Private Label Attitude$92519948
997   $aUNINA