03681nam 22006615 450 991029848650332120200919071337.03-658-08672-610.1007/978-3-658-08672-5(CKB)3710000000356790(EBL)1974170(SSID)ssj0001451833(PQKBManifestationID)11759840(PQKBTitleCode)TC0001451833(PQKBWorkID)11479329(PQKB)11624501(DE-He213)978-3-658-08672-5(MiAaPQ)EBC1974170(PPN)184496918(EXLCZ)99371000000035679020150210d2015 u| 0engur|n|---|||||txtccrDeterminants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics /by Stefanie Weiß1st ed. 2015.Wiesbaden :Springer Fachmedien Wiesbaden :Imprint: Springer Gabler,2015.1 online resource (153 p.)BestMasters,2625-3577Description based upon print version of record.3-658-08671-8 Includes bibliographical references.Attitudes as Predictors of Intention -- Demographics and their Limitations -- The Predictive Power of Psychographics -- Managerial Implications.  .Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation.The hypothesized relationships between consumers’ private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique.  Contents Attitudes as Predictors of Intention Demographics and their Limitations The Predictive Power of Psychographics Managerial Implications  Target Groups Teachers and students of economics with the focus on marketing and brand management Executives and consultants in the field of marketing, brand management, retailing and market research  The Author Stefanie Weiß has earned a Master’s degree in Marketing and Branding at the IMC Krems in Austria.BestMasters,2625-3577MarketingMarketing researchLeadershipMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Market Research/Competitive Intelligencehttps://scigraph.springernature.com/ontologies/product-market-codes/513030Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Marketing.Marketing research.Leadership.Marketing.Market Research/Competitive Intelligence.Business Strategy/Leadership.330658.4092658.8658.83Weiß Stefanieauthttp://id.loc.gov/vocabulary/relators/aut1061742BOOK9910298486503321Determinants of Private Label Attitude2519948UNINA