Luxury the Chinese Way [[electronic resource] ] : The Emergence of a New Competitive Scenario / / by S. Rovai

• Autore: Rovai S
• Pubblicazione: London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016
• Edizione: 1st ed. 2016.
• Descrizione fisica: 1 online resource (XIV, 185 p.)
• Disciplina: 338.4/7
• Soggetto topico: Marketing; International business enterprises; Management; Industrial management; Investment banking; Securities; International economics; Trade; Business; Commerce; International Business; Innovation/Technology Management; Investments and Securities; International Economics
• Classificazione: BUS069020BUS087000BUS043000BUS070080BUS069020BUS000000
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references and index.
• Sommario/riassunto: China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
• Titolo autorizzato: Luxury the Chinese Way
• ISBN: 1-137-53775-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910254950903321
• Lo trovi qui: Univ. Federico II