03392nam 22008055 450 991025495090332120250609110111.09781137537751113753775210.1057/9781137537751(CKB)3710000000636072(SSID)ssj0001647635(PQKBManifestationID)16417848(PQKBTitleCode)TC0001647635(PQKBWorkID)14906835(PQKB)11266439(DE-He213)978-1-137-53775-1(MiAaPQ)EBC4720565(PPN)224302124(Perlego)3483259(MiAaPQ)EBC6241530(EXLCZ)99371000000063607220160324d2016 u| 0engurnn|008mamaatxtccrLuxury the Chinese Way The Emergence of a New Competitive Scenario /by S. Rovai1st ed. 2016.London :Palgrave Macmillan UK :Imprint: Palgrave Macmillan,2016.1 online resource (XIV, 185 p.) Bibliographic Level Mode of Issuance: Monograph9781349711239 1349711233 9781137537737 1137537736 Includes bibliographical references and index.China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.MarketingInternational business enterprisesTechnological innovationsFinancial services industryInternational economic relationsRetail tradeMarketingInternational BusinessInnovation and Technology ManagementFinancial ServicesInternational EconomicsTrade and RetailMarketing.International business enterprises.Technological innovations.Financial services industry.International economic relations.Retail trade.Marketing.International Business.Innovation and Technology Management.Financial Services.International Economics.Trade and Retail.338.4/7BUS069020BUS087000BUS043000BUS070080BUS069020BUS000000bisacshRovai Sauthttp://id.loc.gov/vocabulary/relators/aut929207BOOK9910254950903321Luxury the Chinese Way2088408UNINA