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010   $a9781137537751
010   $a1137537752
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035   $a(DE-He213)978-1-137-53775-1
035   $a(MiAaPQ)EBC4720565
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100   $a20160324d2016      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt
182   $cc
183   $acr
200 10$aLuxury the Chinese Way $eThe Emergence of a New Competitive Scenario /$fby S. Rovai
205   $a1st ed. 2016.
210  1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Macmillan,$d2016.
215   $a1 online resource (XIV, 185 p.) 
300   $aBibliographic Level Mode of Issuance: Monograph
311 08$a9781349711239 
311 08$a1349711233 
311 08$a9781137537737 
311 08$a1137537736 
320   $aIncludes bibliographical references and index.
330   $aChina's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
606   $aMarketing
606   $aInternational business enterprises
606   $aTechnological innovations
606   $aFinancial services industry
606   $aInternational economic relations
606   $aRetail trade
606   $aMarketing
606   $aInternational Business
606   $aInnovation and Technology Management
606   $aFinancial Services
606   $aInternational Economics
606   $aTrade and Retail
615  0$aMarketing.
615  0$aInternational business enterprises.
615  0$aTechnological innovations.
615  0$aFinancial services industry.
615  0$aInternational economic relations.
615  0$aRetail trade.
615 14$aMarketing.
615 24$aInternational Business.
615 24$aInnovation and Technology Management.
615 24$aFinancial Services.
615 24$aInternational Economics.
615 24$aTrade and Retail.
676   $a338.4/7
686   $aBUS069020$aBUS087000$aBUS043000$aBUS070080$aBUS069020$aBUS000000$2bisacsh
700   $aRovai$b S$4aut$4http://id.loc.gov/vocabulary/relators/aut$0929207
906   $aBOOK
912   $a9910254950903321
996   $aLuxury the Chinese Way$92088408
997   $aUNINA