LEADER 03864nam  22008415  450 
001 9910254950903321
005 20200629134252.0
010   $a1-137-53775-2
024 7 $a10.1057/9781137537751
035   $a(CKB)3710000000636072
035   $a(SSID)ssj0001647635
035   $a(PQKBManifestationID)16417848
035   $a(PQKBTitleCode)TC0001647635
035   $a(PQKBWorkID)14906835
035   $a(PQKB)11266439
035   $a(DE-He213)978-1-137-53775-1
035   $a(MiAaPQ)EBC4720565
035   $a(PPN)224302124
035   $a(EXLCZ)993710000000636072
100   $a20160324d2016      u|             0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt
182   $cc
183   $acr
200 10$aLuxury the Chinese Way$b[electronic resource] $eThe Emergence of a New Competitive Scenario /$fby S. Rovai
205   $a1st ed. 2016.
210  1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Macmillan,$d2016.
215   $a1 online resource (XIV, 185 p.) 
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a1-349-71123-3 
311   $a1-137-53773-6 
320   $aIncludes bibliographical references and index.
330   $aChina's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
606   $aMarketing
606   $aInternational business enterprises
606   $aManagement
606   $aIndustrial management
606   $aInvestment banking
606   $aSecurities
606   $aInternational economics
606   $aTrade
606   $aBusiness
606   $aCommerce
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aInternational Business$3https://scigraph.springernature.com/ontologies/product-market-codes/525000
606   $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000
606   $aInvestments and Securities$3https://scigraph.springernature.com/ontologies/product-market-codes/626020
606   $aInternational Economics$3https://scigraph.springernature.com/ontologies/product-market-codes/W33000
606   $aTrade$3https://scigraph.springernature.com/ontologies/product-market-codes/527010
615  0$aMarketing.
615  0$aInternational business enterprises.
615  0$aManagement.
615  0$aIndustrial management.
615  0$aInvestment banking.
615  0$aSecurities.
615  0$aInternational economics.
615  0$aTrade.
615  0$aBusiness.
615  0$aCommerce.
615 14$aMarketing.
615 24$aInternational Business.
615 24$aInnovation/Technology Management.
615 24$aInvestments and Securities.
615 24$aInternational Economics.
615 24$aTrade.
676   $a338.4/7
686   $aBUS069020$aBUS087000$aBUS043000$aBUS070080$aBUS069020$aBUS000000$2bisacsh
700   $aRovai$b S$4aut$4http://id.loc.gov/vocabulary/relators/aut$0929207
906   $aBOOK
912   $a9910254950903321
996   $aLuxury the Chinese Way$92088408
997   $aUNINA