City branding : the ghostly politics of representation in globalising cities / / Alberto Vanolo
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| Autore: |
Vanolo Alberto
|
| Titolo: |
City branding : the ghostly politics of representation in globalising cities / / Alberto Vanolo
|
| Pubblicazione: | New York, N.Y. : , : Routledge, , 2017 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (218 pages) : illustrations |
| Disciplina: | 659.2/930776 |
| 659.2930776 | |
| Soggetto topico: | City promotion |
| Branding (Marketing) | |
| Urban economics | |
| Culture and globalization | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | 1. Introducing urban branding : a spectral metaphor -- 2. The evolution of the place branding debate -- 3. Neoliberalism, consumption and the institutional frameworks of city branding -- 4. City branding as a politics of representation : a play with the visible, the invisible and the ghostly in-between -- 5. The global, the creative and the smart city -- 6. Symbols, spectres and the emotional geographies of city branding -- 7. Assessment and evaluation of urban brands, or, Disciplining urban spectres -- 8. Concluding remarks : insurgent ghosts and the politics of city branding. |
| Titolo autorizzato: | City branding |
| ISBN: | 1-317-33775-1 |
| 1-315-66066-0 | |
| 1-317-33776-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910163871303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Routledge research in planning and urban design.