02212oam 2200553I 450 991016387130332120240505194714.01-317-33775-11-315-66066-01-317-33776-X10.4324/9781315660660 (CKB)3710000001051267(MiAaPQ)EBC4799918(OCoLC)971891476(EXLCZ)99371000000105126720180706d2017 uy 0engurcnu||||||||rdacontentrdamediardacarrierCity branding the ghostly politics of representation in globalising cities /Alberto Vanolo1st ed.New York, N.Y. :Routledge,2017.1 online resource (218 pages) illustrationsRoutledge Research in Planning and Urban Design1-138-59515-2 1-138-95938-3 Includes bibliographical references and index.1. Introducing urban branding : a spectral metaphor -- 2. The evolution of the place branding debate -- 3. Neoliberalism, consumption and the institutional frameworks of city branding -- 4. City branding as a politics of representation : a play with the visible, the invisible and the ghostly in-between -- 5. The global, the creative and the smart city -- 6. Symbols, spectres and the emotional geographies of city branding -- 7. Assessment and evaluation of urban brands, or, Disciplining urban spectres -- 8. Concluding remarks : insurgent ghosts and the politics of city branding.Routledge research in planning and urban design.City promotionBranding (Marketing)Urban economicsCulture and globalizationCity promotion.Branding (Marketing)Urban economics.Culture and globalization.659.2/930776659.2930776Vanolo Alberto.438168MiAaPQMiAaPQMiAaPQBOOK9910163871303321City branding1471951UNINA