01659nam0 22003733i 450 MIL001701920251003044218.00471607169047181472520111124d1988 ||||0itac50 baengusz01i xxxe z01nModern mathematical statisticsEdward J. Dudewicz, Satya N. MishraNew York \etc.!Wileyc1988XIX, 838 p.graf.24 cm.Wiley series in probability and mathematical statistics001RAV00907052001 Wiley series in probability and mathematical statisticsStatisticaMetodi matematiciFIRCFIC003741E519.5Probabilità e matematica applicata. Statistica matematica23Scienze statisticheStatisticaScienze statisticheDudewicz, Edward J.MILV015677070103490Mishra, Satya NarainMILV015678070447720ITIT-00000020111124IT-BN0095 NAP 01M/S $NAP 01TEDASS ex Centro interdipartimentale sulle alte tecnologie per la diagnostica ambientale e lo sviluppo sostenibileMIL0017019Biblioteca Centralizzata di Ateneo1 v. 01M/S (AR) 21 661 01AR 0700216615 VMA 1 v.A 1996052020240112 01TEDASS 519.5 DUD.mo 0102 0000089365 VMA A4 1 v.Y 2011110420111124 01Modern mathematical statistics104926UNISANNIO03647oam 2200589I 450 991016387130332120240505194714.01-317-33775-11-315-66066-01-317-33776-X10.4324/9781315660660 (CKB)3710000001051267(MiAaPQ)EBC4799918(OCoLC)971891476(BIP)63337588(BIP)63819278(EXLCZ)99371000000105126720180706d2017 uy 0engurcnu||||||||rdacontentrdamediardacarrierCity branding the ghostly politics of representation in globalising cities /Alberto Vanolo1st ed.New York, N.Y. :Routledge,2017.1 online resource (218 pages) illustrationsRoutledge Research in Planning and Urban Design1-138-59515-2 1-138-95938-3 Includes bibliographical references and index.1. Introducing urban branding : a spectral metaphor -- 2. The evolution of the place branding debate -- 3. Neoliberalism, consumption and the institutional frameworks of city branding -- 4. City branding as a politics of representation : a play with the visible, the invisible and the ghostly in-between -- 5. The global, the creative and the smart city -- 6. Symbols, spectres and the emotional geographies of city branding -- 7. Assessment and evaluation of urban brands, or, Disciplining urban spectres -- 8. Concluding remarks : insurgent ghosts and the politics of city branding.Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and 'ordinary' cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.Routledge research in planning and urban design.City promotionBranding (Marketing)Urban economicsCulture and globalizationCity promotion.Branding (Marketing)Urban economics.Culture and globalization.659.2/930776659.2930776Vanolo Alberto.438168MiAaPQMiAaPQMiAaPQBOOK9910163871303321City branding1471951UNINA