LEADER 01296nam--2200361---450- 001 990006187310203316 005 20170111113113.0 010 $a88-7624-561-8 035 $a000618731 035 $aUSA01000618731 035 $a(ALEPH)000618731USA01 035 $a000618731 100 $a20170111d2005----km-y0itay50------ba 101 $aita 102 $aIT 105 $aa---||||001yy 200 1 $aArchitettura contemporanea in Italia$econflitti$evecchio nuovo, pedoni automobili, ordinario spettacolare, high low tech, volti maschere, verde cemento, casermoni villette, antichi moderni$fdirezione scientifica Pierluigi Nicolin 210 $aMilano$cEditoriale Lotus$cSkira$dcopyr. 2005 215 $a255 p.$cill.$d28 cm 300 $aCatalogo della mostra tenuta a Salerno nel 2006-2006 517 1 $aArchitettura contemporanea in Italia 606 0 $aArchitettura$yItalia$zSec. 20.$zEsposizioni$2BNCF 676 $a720.9450904 702 1$aNICOLIN,$bPierluigi 801 0$aIT$bsalbc$gISBD 912 $a990006187310203316 951 $a720.945 ARC$b1321 Crd.$c720$d00331740 959 $aBK 969 $aCRD 979 $aPAOLA$b90$c20170111$lUSA01$h1116 979 $aPAOLA$b90$c20170111$lUSA01$h1131 996 $aArchitettura contemporanea in Italia$91018597 997 $aUNISA LEADER 03647oam 2200589I 450 001 9910163871303321 005 20240505194714.0 010 $a1-317-33775-1 010 $a1-315-66066-0 010 $a1-317-33776-X 024 7 $a10.4324/9781315660660 035 $a(CKB)3710000001051267 035 $a(MiAaPQ)EBC4799918 035 $a(OCoLC)971891476 035 $a(BIP)63337588 035 $a(BIP)63819278 035 $a(EXLCZ)993710000001051267 100 $a20180706d2017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aCity branding $ethe ghostly politics of representation in globalising cities /$fAlberto Vanolo 205 $a1st ed. 210 1$aNew York, N.Y. :$cRoutledge,$d2017. 215 $a1 online resource (218 pages) $cillustrations 225 1 $aRoutledge Research in Planning and Urban Design 311 08$a1-138-59515-2 311 08$a1-138-95938-3 320 $aIncludes bibliographical references and index. 327 $a1. Introducing urban branding : a spectral metaphor -- 2. The evolution of the place branding debate -- 3. Neoliberalism, consumption and the institutional frameworks of city branding -- 4. City branding as a politics of representation : a play with the visible, the invisible and the ghostly in-between -- 5. The global, the creative and the smart city -- 6. Symbols, spectres and the emotional geographies of city branding -- 7. Assessment and evaluation of urban brands, or, Disciplining urban spectres -- 8. Concluding remarks : insurgent ghosts and the politics of city branding. 330 $aSince the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and 'ordinary' cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing. 410 0$aRoutledge research in planning and urban design. 606 $aCity promotion 606 $aBranding (Marketing) 606 $aUrban economics 606 $aCulture and globalization 615 0$aCity promotion. 615 0$aBranding (Marketing) 615 0$aUrban economics. 615 0$aCulture and globalization. 676 $a659.2/930776 676 $a659.2930776 700 $aVanolo$b Alberto.$0438168 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910163871303321 996 $aCity branding$91471951 997 $aUNINA