LEADER 02212oam 2200553I 450 001 9910163871303321 005 20240505194714.0 010 $a1-317-33775-1 010 $a1-315-66066-0 010 $a1-317-33776-X 024 7 $a10.4324/9781315660660 035 $a(CKB)3710000001051267 035 $a(MiAaPQ)EBC4799918 035 $a(OCoLC)971891476 035 $a(EXLCZ)993710000001051267 100 $a20180706d2017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aCity branding $ethe ghostly politics of representation in globalising cities /$fAlberto Vanolo 205 $a1st ed. 210 1$aNew York, N.Y. :$cRoutledge,$d2017. 215 $a1 online resource (218 pages) $cillustrations 225 1 $aRoutledge Research in Planning and Urban Design 311 $a1-138-59515-2 311 $a1-138-95938-3 320 $aIncludes bibliographical references and index. 327 $a1. Introducing urban branding : a spectral metaphor -- 2. The evolution of the place branding debate -- 3. Neoliberalism, consumption and the institutional frameworks of city branding -- 4. City branding as a politics of representation : a play with the visible, the invisible and the ghostly in-between -- 5. The global, the creative and the smart city -- 6. Symbols, spectres and the emotional geographies of city branding -- 7. Assessment and evaluation of urban brands, or, Disciplining urban spectres -- 8. Concluding remarks : insurgent ghosts and the politics of city branding. 410 0$aRoutledge research in planning and urban design. 606 $aCity promotion 606 $aBranding (Marketing) 606 $aUrban economics 606 $aCulture and globalization 615 0$aCity promotion. 615 0$aBranding (Marketing) 615 0$aUrban economics. 615 0$aCulture and globalization. 676 $a659.2/930776 676 $a659.2930776 700 $aVanolo$b Alberto.$0438168 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910163871303321 996 $aCity branding$91471951 997 $aUNINA