Innovation management : context, strategies, systems, and processes / / Pervaiz Ahmed, Charles Shepherd

• Autore: Ahmed Pervaiz K.
• Pubblicazione: New York, New York State : , : Pearson Prentice Hall, , [2010]; ©2010
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (552 pages) : illustrations (some color), tables
• Disciplina: 658.4063
• Soggetto topico: Technological innovations - Management; Knowledge management; Industrial management
• Persona (resp. second.): ShepherdCharles
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Innovation in context -- Creativity and innovation -- Strategy and innovation -- Technology strategy -- Innovation process management -- Optimising innovation decision making and portfolio management -- Innovation performance measurement -- People, leadership and structure for innovation -- Culture and climate for innovation -- Innovation in a global world -- Market learning -- Design and manufacture for innovation -- Supply chain management and innovation -- Knowledge management and learning for innovation.
• Sommario/riassunto: In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios..
• Titolo autorizzato: Innovation management
• ISBN: 1-283-73372-2; 0-273-74605-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910150232303321
• Lo trovi qui: Univ. Federico II