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Record Nr. |
UNINA9910150232303321 |
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Autore |
Ahmed Pervaiz K. |
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Titolo |
Innovation management : context, strategies, systems, and processes / / Pervaiz Ahmed, Charles Shepherd |
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Pubbl/distr/stampa |
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New York, New York State : , : Pearson Prentice Hall, , [2010] |
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©2010 |
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ISBN |
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1-283-73372-2 |
0-273-74605-7 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (552 pages) : illustrations (some color), tables |
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Disciplina |
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Soggetti |
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Technological innovations - Management |
Knowledge management |
Industrial management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Innovation in context -- Creativity and innovation -- Strategy and innovation -- Technology strategy -- Innovation process management -- Optimising innovation decision making and portfolio management -- Innovation performance measurement -- People, leadership and structure for innovation -- Culture and climate for innovation -- Innovation in a global world -- Market learning -- Design and manufacture for innovation -- Supply chain management and innovation -- Knowledge management and learning for innovation. |
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Sommario/riassunto |
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In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.. |
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