Novel techniques in sensory characterization and consumer profiling / / edited by Paula Varela, Gaston Ares

• Pubblicazione: Boca Raton, FL : , : CRC Press, , [2014]; ©2014
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (408 p.)
• Disciplina: 664.072; 664/.072
• Soggetto topico: Food - Sensory evaluation; Sensory evaluation; New products; Marketing research
• Classificazione: TEC012000
• Persona (resp. second.): Varela TomascoPaula; AresGaston
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Front Cover; Contents; Preface; Acknowledgments; Editors; Contributors; Chapter 1: Introduction; Chapter 2: Classical Descriptive Analysis; Chapter 3: Introduction to Multivariate Statistical Techniques for Sensory Characterization; Chapter 4: Ideal Profiling; Chapter 5: Use of Just-About-Right Scales in Consumer Research; Chapter 6: Free-Choice Profile Combined with Repertory Grid Method; Chapter 7: Flash Profile; Chapter 8: Free Sorting Task; Chapter 9: Projective Mapping and Napping; Chapter 10: Polarized Sensory Positioning Methodologies; Chapter 11: Check-All-That-Apply Questions ; Chapter 12: Open-Ended QuestionsChapter 13: Dynamic Sensory Descriptive Methodologies : Time-Intensity and Temporal Dominance of Sensations; Chapter 14: Comparison of Novel Methodologies for Sensory Characterization; Back Cover
• Sommario/riassunto: Sensory characterization is one of the most powerful, sophisticated and extensively applied tools in sensory science. This book focuses on sensory characterization of food and non-food products, providing an overview of classical and novel alternative methodologies. A complete description of the methodologies would be provided. Each description would be accompanied by detailed information for their implementation, discussion of examples of applications and case-studies. The implementation of the majority of the methodologies would be performed in the statistical free software R, which would make the book very useful for people non-familiar with complex statistical software--
• Titolo autorizzato: Novel techniques in sensory characterization and consumer profiling
• ISBN: 1-04-005571-0; 0-429-07014-4; 1-138-03427-4; 1-4665-6630-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910132212703321
• Lo trovi qui: Univ. Federico II