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Record Nr. |
UNINA9910132212703321 |
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Titolo |
Novel techniques in sensory characterization and consumer profiling / / edited by Paula Varela, Gaston Ares |
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Pubbl/distr/stampa |
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Boca Raton, FL : , : CRC Press, , [2014] |
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©2014 |
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ISBN |
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1-04-005571-0 |
0-429-07014-4 |
1-138-03427-4 |
1-4665-6630-2 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (408 p.) |
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Classificazione |
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Disciplina |
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Soggetti |
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Food - Sensory evaluation |
Sensory evaluation |
New products |
Marketing research |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Front Cover; Contents; Preface; Acknowledgments; Editors; Contributors; Chapter 1: Introduction; Chapter 2: Classical Descriptive Analysis; Chapter 3: Introduction to Multivariate Statistical Techniques for Sensory Characterization; Chapter 4: Ideal Profiling; Chapter 5: Use of Just-About-Right Scales in Consumer Research; Chapter 6: Free-Choice Profile Combined with Repertory Grid Method; Chapter 7: Flash Profile; Chapter 8: Free Sorting Task; Chapter 9: Projective Mapping and Napping; Chapter 10: Polarized Sensory Positioning Methodologies; Chapter 11: Check-All-That-Apply Questions |
Chapter 12: Open-Ended QuestionsChapter 13: Dynamic Sensory Descriptive Methodologies : Time-Intensity and Temporal Dominance of Sensations; Chapter 14: Comparison of Novel Methodologies for Sensory Characterization; Back Cover |
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Sommario/riassunto |
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Sensory characterization is one of the most powerful, sophisticated and |
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