03468oam 2200685I 450 991013221270332120240402003219.01-04-005571-00-429-07014-41-138-03427-41-4665-6630-210.1201/b16853 (CKB)3710000000099020(EBL)1566585(SSID)ssj0001181680(PQKBManifestationID)11700263(PQKBTitleCode)TC0001181680(PQKBWorkID)11145558(PQKB)11770757(OCoLC)878262617(MiAaPQ)EBC1566585(PPN)184698030(EXLCZ)99371000000009902020180331h20142014 uy 0engur|n|---|||||txtccrNovel techniques in sensory characterization and consumer profiling /edited by Paula Varela, Gaston Ares1st ed.Boca Raton, FL :CRC Press,[2014]©20141 online resource (408 p.)Description based upon print version of record.1-306-90597-4 1-4665-6629-9 Includes bibliographical references.Front Cover; Contents; Preface; Acknowledgments; Editors; Contributors; Chapter 1: Introduction; Chapter 2: Classical Descriptive Analysis; Chapter 3: Introduction to Multivariate Statistical Techniques for Sensory Characterization; Chapter 4: Ideal Profiling; Chapter 5: Use of Just-About-Right Scales in Consumer Research; Chapter 6: Free-Choice Profile Combined with Repertory Grid Method; Chapter 7: Flash Profile; Chapter 8: Free Sorting Task; Chapter 9: Projective Mapping and Napping; Chapter 10: Polarized Sensory Positioning Methodologies; Chapter 11: Check-All-That-Apply QuestionsChapter 12: Open-Ended QuestionsChapter 13: Dynamic Sensory Descriptive Methodologies : Time-Intensity and Temporal Dominance of Sensations; Chapter 14: Comparison of Novel Methodologies for Sensory Characterization; Back CoverSensory characterization is one of the most powerful, sophisticated and extensively applied tools in sensory science. This book focuses on sensory characterization of food and non-food products, providing an overview of classical and novel alternative methodologies. A complete description of the methodologies would be provided. Each description would be accompanied by detailed information for their implementation, discussion of examples of applications and case-studies. The implementation of the majority of the methodologies would be performed in the statistical free software R, which would make the book very useful for people non-familiar with complex statistical software--Provided by publisher.FoodSensory evaluationSensory evaluationNew productsMarketing researchFoodSensory evaluation.Sensory evaluation.New products.Marketing research.664.072664/.072TEC012000bisacshVarela Tomasco PaulaAres GastonFlBoTFGFlBoTFGBOOK9910132212703321Novel techniques in sensory characterization and consumer profiling2857412UNINA