Coolhunting : chasing down the next big thing / / Peter A. Gloor and Scott M. Cooper
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| Autore: |
Gloor Peter A (Peter Andreas), <1961->
|
| Titolo: |
Coolhunting : chasing down the next big thing / / Peter A. Gloor and Scott M. Cooper
|
| Pubblicazione: | New York, : AMACOM, c2007 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 recurso en línea (xvii, 236 páginas) : ilustraciones |
| Disciplina: | 658.4/72 |
| Soggetto topico: | Creative ability in business |
| Technological innovations - Management | |
| Social networks - Research | |
| Data mining | |
| Group decision making | |
| Altri autori: |
CooperScott (Scott M.)
|
| Nota di bibliografia: | Includes bibliographical references (p. [223]-230) and index. |
| Nota di contenuto: | Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity. |
| Sommario/riassunto: | The book is structured around a series of "lessons" for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R&D through lead-user innovation; better customer relationships by finding influencers and early adaptors; and better project management processes by finding gatekeepers and hidden leaders. The applications transcend sectors and organizations. It is about finding what is "cool" and putting that to productive use, whether by a small group of individuals or a large corporation. |
| Altri titoli varianti: | Cool hunting |
| Titolo autorizzato: | Coolhunting |
| ISBN: | 1-281-12805-8 |
| 9786611128050 | |
| 0-8144-0065-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9911108524503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |