03236nam 2200685 a 450 991110852450332120251116192012.01-281-12805-897866111280500-8144-0065-5(CKB)1000000000366313(CtWfDGI)bkb00019345(SSID)ssj0000130402(PQKBManifestationID)11148771(PQKBTitleCode)TC0000130402(PQKBWorkID)10082597(PQKB)10739621(MiAaPQ)EBC3001839(Au-PeEL)EBL3001839(CaPaEBR)ebr10196180(CaONFJC)MIL112805(OCoLC)929146591(BIP)46629519(BIP)13675526(EXLCZ)99100000000036631320061020d2007 uy 0engurcn####|||||rdacontentrdamediardacarrierCoolhunting chasing down the next big thing /Peter A. Gloor and Scott M. Cooper1st ed.New York AMACOMc20071 recurso en línea (xvii, 236 páginas) ilustraciones0-8144-7386-5 Includes bibliographical references (p. [223]-230) and index.Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.The book is structured around a series of "lessons" for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R&D through lead-user innovation; better customer relationships by finding influencers and early adaptors; and better project management processes by finding gatekeepers and hidden leaders. The applications transcend sectors and organizations. It is about finding what is "cool" and putting that to productive use, whether by a small group of individuals or a large corporation.Cool huntingCreative ability in businessTechnological innovationsManagementSocial networksResearchData miningGroup decision makingCreative ability in business.Technological innovationsManagement.Social networksResearch.Data mining.Group decision making.658.4/72Gloor Peter A(Peter Andreas),1961-1654537Cooper Scott(Scott M.)1937637MiAaPQMiAaPQMiAaPQBOOK9911108524503321Coolhunting4689397UNINA