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Record Nr. |
UNINA9911108524503321 |
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Autore |
Gloor Peter A (Peter Andreas), <1961-> |
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Titolo |
Coolhunting : chasing down the next big thing / / Peter A. Gloor and Scott M. Cooper |
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Pubbl/distr/stampa |
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New York, : AMACOM, c2007 |
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ISBN |
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1-281-12805-8 |
9786611128050 |
0-8144-0065-5 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 recurso en línea (xvii, 236 páginas) : ilustraciones |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Creative ability in business |
Technological innovations - Management |
Social networks - Research |
Data mining |
Group decision making |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references (p. [223]-230) and index. |
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Nota di contenuto |
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Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity. |
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Sommario/riassunto |
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The book is structured around a series of "lessons" for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R&D through lead-user innovation; better customer relationships by finding influencers and early adaptors; and better project management processes by finding gatekeepers and hidden leaders. The applications transcend sectors and organizations. It is about finding what is "cool" and putting that to |
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