All-out for victory! : magazine advertising and the World War II home front / / John Bush Jones
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| Autore: |
Jones John Bush
|
| Titolo: |
All-out for victory! : magazine advertising and the World War II home front / / John Bush Jones
|
| Pubblicazione: | Waltham, Mass., : Brandeis University Press |
| Hanover [N.H.], : Published by University Press of New England, c2009 | |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (xi, 314 pages) : illustrations (some color) |
| Disciplina: | 940.53/1 |
| 940.531 | |
| Soggetto topico: | Advertising, Magazine - United States - History - 20th century |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. [297]-298) and index. |
| Nota di contenuto: | "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow. |
| Sommario/riassunto: | A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations |
| Titolo autorizzato: | All-out for victory |
| ISBN: | 1-282-47295-X |
| 9786612472954 | |
| 1-58465-833-9 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910822987903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |