All-out for victory! : magazine advertising and the World War II home front / / John Bush Jones

• Record Nr.: UNINA9910822987903321
• Autore: Jones John Bush
• Pubbl/distr/stampa: Waltham, Mass., : Brandeis University Press; Hanover [N.H.], : Published by University Press of New England, c2009
• ISBN: 1-282-47295-X; 9786612472954; 1-58465-833-9
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (xi, 314 pages) : illustrations (some color)
• Disciplina: 940.53/1
• Soggetti: Advertising, Magazine - United States - History - 20th century
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. [297]-298) and index.
• Nota di contenuto: "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
• Sommario/riassunto: A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations