02632nam 2200565 a 450 991082298790332120200520144314.01-282-47295-X97866124729541-58465-833-9(CKB)2670000000029949(EBL)1084891(OCoLC)646815634(SSID)ssj0000431843(PQKBManifestationID)11314484(PQKBTitleCode)TC0000431843(PQKBWorkID)10477351(PQKB)10577537(MiAaPQ)EBC1084891(MdBmJHUP)muse10027(Au-PeEL)EBL1084891(CaPaEBR)ebr10319037(CaONFJC)MIL247295(EXLCZ)99267000000002994920090102d2009 uy 0engur|n|---|||||txtrdacontentcrdamediacr2rdacarrierAll-out for victory! magazine advertising and the World War II home front /John Bush Jones1st ed.Waltham, Mass. Brandeis University Press ;Hanover [N.H.] Published by University Press of New Englandc20091 online resource (xi, 314 pages) illustrations (some color)Description based upon print version of record.1-58465-768-5 Includes bibliographical references (p. [297]-298) and index."All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrationsAdvertising, MagazineUnited StatesHistory20th centuryAdvertising, MagazineHistory940.53/1Jones John Bush1724495MiAaPQMiAaPQMiAaPQBOOK9910822987903321All-out for victory4126656UNINA