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Advertising to children on TV : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades



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Autore: Gunter Barrie Visualizza persona
Titolo: Advertising to children on TV : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades Visualizza cluster
Pubblicazione: Mahwah, N.J., : Lawrence Erlbaum, c2005
Edizione: 1st ed.
Descrizione fisica: 1 online resource (195 p.)
Disciplina: 302.23/45/083
Soggetto topico: Television advertising and children
Advertising and children
Altri autori: OatesCaroline  
BladesMark  
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references (p. 171-195) and indexes.
Nota di contenuto: Contents; Preface; 1 The Issues About Television Advertising to Children; 2 The Nature of Advertising to Children; 3 Children's Early Understanding of Television Advertisements; 4 Advanced Understanding of Advertising; 5 Theoretical Approaches to Studying Children's Understanding of Advertisements; 6 Advertising Impact: Knowledge, Attitudes, and Values; 7 Advertising Influence: Choice and Consumption; 8 The Incidental Influence of Advertising; 9 Advertising Regulation and Research; 10 Concluding Comments; References; Author Index; Subject Index
Sommario/riassunto: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the
Titolo autorizzato: Advertising to children on TV  Visualizza cluster
ISBN: 1-135-62631-6
1-282-32157-9
9786612321573
1-4106-1124-8
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910817659303321
Lo trovi qui: Univ. Federico II
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