03045nam 22006374a 450 991081765930332120240410080219.01-135-62631-61-282-32157-997866123215731-4106-1124-8(CKB)1000000000031310(EBL)234268(OCoLC)65198460(SSID)ssj0000099504(PQKBManifestationID)11132963(PQKBTitleCode)TC0000099504(PQKBWorkID)10008429(PQKB)10782286(MiAaPQ)EBC234268(Au-PeEL)EBL234268(CaPaEBR)ebr10084551(CaONFJC)MIL232157(OCoLC)936902414(EXLCZ)99100000000003131020040219d2005 uy 0engur|n|---|||||txtccrAdvertising to children on TV content, impact, and regulation /Barrie Gunter, Caroline Oates, and Mark Blades1st ed.Mahwah, N.J. Lawrence Erlbaumc20051 online resource (195 p.)Description based upon print version of record.0-8058-5830-X 0-8058-4488-0 Includes bibliographical references (p. 171-195) and indexes.Contents; Preface; 1 The Issues About Television Advertising to Children; 2 The Nature of Advertising to Children; 3 Children's Early Understanding of Television Advertisements; 4 Advanced Understanding of Advertising; 5 Theoretical Approaches to Studying Children's Understanding of Advertisements; 6 Advertising Impact: Knowledge, Attitudes, and Values; 7 Advertising Influence: Choice and Consumption; 8 The Incidental Influence of Advertising; 9 Advertising Regulation and Research; 10 Concluding Comments; References; Author Index; Subject IndexConcern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to theTelevision advertising and childrenAdvertising and childrenTelevision advertising and children.Advertising and children.302.23/45/083Gunter Barrie115802Oates Caroline1615172Blades Mark155759MiAaPQMiAaPQMiAaPQBOOK9910817659303321Advertising to children on TV3945249UNINA