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010   $a1-282-32157-9
010   $a9786612321573
010   $a1-4106-1124-8
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035   $a(EBL)234268
035   $a(OCoLC)65198460
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035   $a(PQKBTitleCode)TC0000099504
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100   $a20040219d2005      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aAdvertising to children on TV$b[electronic resource] $econtent, impact, and regulation /$fBarrie Gunter, Caroline Oates, and Mark Blades
205   $a1st ed.
210   $aMahwah, N.J. $cLawrence Erlbaum$dc2005
215   $a1 online resource (195 p.)
300   $aDescription based upon print version of record.
311   $a0-8058-5830-X 
311   $a0-8058-4488-0 
320   $aIncludes bibliographical references (p. 171-195) and indexes.
327   $aContents; Preface; 1 The Issues About Television Advertising to Children; 2 The Nature of Advertising to Children; 3 Children's Early Understanding of Television Advertisements; 4 Advanced Understanding of Advertising; 5 Theoretical Approaches to Studying Children's Understanding of Advertisements; 6 Advertising Impact: Knowledge, Attitudes, and Values; 7 Advertising Influence: Choice and Consumption; 8 The Incidental Influence of Advertising; 9 Advertising Regulation and Research; 10 Concluding Comments; References; Author Index; Subject Index
330   $aConcern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the
606   $aTelevision advertising and children
606   $aAdvertising and children
615  0$aTelevision advertising and children.
615  0$aAdvertising and children.
676   $a302.23/45/083
700   $aGunter$b Barrie$0115802
701   $aOates$b Caroline$01615172
701   $aBlades$b Mark$0155759
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910817659303321
996   $aAdvertising to children on TV$93945249
997   $aUNINA