Pure and modern milk : an environmental history since 1900 / / Kendra Smith-Howard

• Autore: Smith-Howard Kendra
• Pubblicazione: Oxford : , : Oxford University Press, , [2013]; ©2014
• Descrizione fisica: 1 online resource (240 p.)
• Disciplina: 636.2/142
• Soggetto topico: Dairy products industry - United States - History; Milk - Quality - United States - History - 20th century; Dairy products - United States; Dairy products - United States - Marketing
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Reforming a perilous product : milk in the Progressive Era -- Balancing the goods of nature : butter in the interwar period -- Purer streams and predictable profits : dairy waste at mid-century -- From the ice cream aisle to the bulk tank : the postwar landscape of mass production -- Reassessing the risks of nature : milk after 1950 -- Epilogue.
• Sommario/riassunto: Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars ""Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and intervened to ensure milk's safety and profitability,"" writes Kendra Smith-Howard. In Pure and Modern Milk, she tells the history of a nearly universal consumer product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an
• Titolo autorizzato: Pure and modern milk
• ISBN: 0-19-930730-X; 0-19-989913-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910809787703321
• Lo trovi qui: Univ. Federico II