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[null,"1.","Record Nr.",null,"UNINA9910809787703321"]
[null,null,"Autore",null,"Smith-Howard Kendra"]
[null,null,"Titolo",null,"Pure and modern milk : an environmental history since 1900 / / Kendra Smith-Howard"]
[null,null,"Pubbl/distr/stampa",null,"Oxford : , : Oxford University Press, , [2013]"]
[{"$nulls":4},"©2014"]
[null,null,"ISBN",null,"0-19-930730-X"]
[{"$nulls":4},"0-19-989913-4"]
[null,null,"Descrizione fisica",null,"1 online resource (240 p.)"]
[null,null,"Disciplina",null,"636.2/142"]
[null,null,"Soggetti",null,"Dairy products industry - United States - History"]
[{"$nulls":4},"Milk - Quality - United States - History - 20th century"]
[{"$nulls":4},"Dairy products - United States"]
[{"$nulls":4},"Dairy products - United States - Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Reforming a perilous product : milk in the Progressive Era -- Balancing the goods of nature : butter in the interwar period -- Purer streams and predictable profits : dairy waste at mid-century -- From the ice cream aisle to the bulk tank : the postwar landscape of mass production -- Reassessing the risks of nature : milk after 1950 -- Epilogue."]
[null,null,null,"Sommario/riassunto","Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars \"\"Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and intervened to ensure milk's safety and profitability,\"\" writes Kendra Smith-Howard. In Pure and Modern Milk, she tells the history of a nearly universal consumer product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an"]